Your Fellow Employees Have a Terrible Work Situation

question 24

Multiple Choice

Your fellow employees have a terrible work situation. They work in an old, run-down building with an antiquated heating system. The work itself is tedious and the supervisor is rarely available and only shows up to give reprimands for production shortfalls. Nobody has received a promotion in two years. The work is boring, repetitious, and unrewarding. You have decided to try to apply Herzberg's two-factor theory.
-You decide that your first job should be to remedy the hygiene factors. Which are they?

• A) working conditions
• B) intrinsic rewards
• C) recognition
• D) advancement
• E) reprimands

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Definitions:

Selling Points

The most appealing aspects of a product or service.

Benefits

Specific benefits that consumers can gain from a product's features being marketed.

AIDA Model

A marketing model that outlines the customer journey through Attention, Interest, Desire, and Action.

Persuasive Messages

Communications designed to influence the attitudes, beliefs, or behaviors of others.