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You Graduated from College Two Years Ago and Began Working

question 84

Multiple Choice

You graduated from college two years ago and began working at Hampstead Electronics. You have received good performance evaluations and a raise. You just found out that a recent college graduate with no experience has been hired at a higher salary than you are now making.
-Which of the following will you probably use to evaluate this situation?


Definitions:

Negative Attitude Change

The process by which an individual's positive feelings about an object, person, or idea shift to become more negative.

Public Compliance

Involves outwardly conforming to the norms or behaviors of a group while privately maintaining personal dissent or disagreement.

Central Route

A method of persuasion that involves deeply processing the content of a message, often leading to lasting attitude change.

Peripheral Route

A pathway of persuasion that involves passive processing of information, often based on context or superficial cues rather than the content of the message itself.

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