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What is self-efficacy?
General Mills
A multinational manufacturer and marketer of branded consumer foods, known for products like cereals, snacks, and baking ingredients.
Hershey Company
An American multinational company and one of the largest chocolate manufacturers in the world, known for its wide range of confectionery products.
Multibranding
A marketing strategy that involves a company using two or more brands to offer similar products or services to capture a larger market share.
Do-It-Yourself Market
The sector of the market that sells tools, materials, and components which allow consumers to complete projects on their own without professional help.
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