Janice Is Spending the Summer Working as an Intern Writing

question 97

Multiple Choice

Janice is spending the summer working as an intern writing copy for a local firm. Today Janice's senior editor sent back some of Janice's work covered in red ink corrections. Up until now, all of Janice's work had been corrected in green or blue ink. Janice is upset and worried that her senior editor doesn't like her.
-Janice is spending the summer working as an intern writing copy for a local firm. Today Janice's senior editor sent back some of Janice's work covered in red ink corrections. Up until now, all of Janice's work had been corrected in green or blue ink. Janice is upset and worried that her senior editor doesn't like her. Which component of an attitude is not represented in the previous scenario?

• A) the positive component
• B) the cognitive component
• C) the affective component
• D) the negative component
• E) the behavior component

---

Definitions:

Marketing Strategy

A comprehensive plan formulated by businesses to achieve specific marketing objectives and targets over a set period.

Sales Objective

A target set by a business to achieve a specific amount of sales within a certain timeframe, used to motivate and measure the performance of sales teams.

Value Objective

A strategic goal focused on delivering superior value to customers, often by offering products or services that uniquely meet their needs or preferences.

Profit Objective

A financial goal setting the desired amount of profit a company aims to achieve within a specific period.