Which of the Following Statements Is Not True

question 45

Multiple Choice

Which of the following statements is not true?

• A) Satisfied employees increase customer satisfaction and loyalty.
• B) Dissatisfied customers can increase an employee's job dissatisfaction.
• C) In service organizations, customer retention and defection are highly dependent on how front-line employees deal with customers.
• D) Satisfied employees are likely to be more productive.
• E) The most effective way to improve job satisfaction is a raise in pay.

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Definitions:

Marketing Program

A coordinated, comprehensive plan that outlines all marketing efforts and strategies to promote a product, service, or brand.

Strategic Marketing Process

An approach to planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.

Line Managers

Individuals who are directly responsible for overseeing and managing employees and operations to ensure the production of goods and services.

Program Champion

A person who is willing and able to “cut the red tape” to move the program forward.