Janet Needs to Assign a Very Important Advertising Account to One

question 75

Multiple Choice

Janet needs to assign a very important advertising account to one of her writers. First she reviewed each writers work load, then she studied the sales data of the products for the last three campaigns of each writer, then she reviewed each writer's annual review to familiarize herself with their goals. Finally, she gave the account to Paula, a very creative, efficient, writer who has had high sales results with her last three clients' products. Janet's management style is based on ________.

• A) intuition or "gut feeling"
• B) organizational behavioral studies
• C) substantive evidence approach
• D) preconceived notions
• E) systematic study

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Definitions:

Indifference Map

A graph representing a set of indifference curves to illustrate consumer preferences for different combinations of goods, assuming equal satisfaction.

Total Utility

The total satisfaction received from consuming a particular quantity of goods or services.

Money Income

The complete sum of money earned by an individual or a household that includes earnings from work, salaries, and additional income sources.

Budget Line

A graphical depiction of all possible combinations of two goods that can be purchased with a given budget and prices.