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In order to influence employee behavior, the manager must understand the attributions employees make.
Intensive Distribution
A strategy where a company supplies its products to as many outlets as possible to maximize coverage and sales potential.
Distribution Density
The level of availability of a product or brand in a specific geographic area, often classified into intensive, selective, or exclusive distribution.
Selective Distribution
A strategy where a product is distributed through a limited number of intermediaries in selected locations to maintain a certain level of exclusivity or image.
Exclusive Distribution
A distribution strategy where a supplier grants exclusive rights to a single wholesaler or retailer to sell their product in a specific territory.
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