Can Stereotypes and Prejudice Be Helpful

question 76

Essay

Can stereotypes and prejudice be helpful?

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Definitions:

Purchase Decision

The process that leads consumers to buy a product or service after considering various factors and alternatives.

Information Search

Information search is the process by which consumers seek out and use various sources of information to make informed decisions before making a purchase.

Alternative Evaluation

A stage in the consumer decision process where different options are assessed against criteria like features, benefits, price, and quality, to make a purchase decision.

Problem Recognition

The initial stage in the consumer decision-making process where a consumer identifies a need or problem that requires a solution.