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What Is the Cognitive Component of an Attitude

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What is the cognitive component of an attitude?


Definitions:

Terms of Agreement

Conditions and provisions that outline the rights and obligations of parties within a contract.

Rules of the Game

The established guidelines, criteria, or regulations that dictate how a particular activity or process is conducted.

Disagreement Value

The worst outcome that a party is willing to accept before walking away from negotiations or a transaction.

Car Dealer

A business entity that sells new or used cars at the retail level, based on a dealership contract with an automaker or its sales subsidiary.

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