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What is the difference between a "long-term" orientation and a "short-term" orientation?
Specific Brand
A distinct entity in the marketplace characterized by a unique name, design, or features, making it distinguishable from other products or services.
Primary Demand
The overall demand for a product category as opposed to the demand for a specific brand within that category.
Marketing Mix
A framework used to analyze and execute the marketing strategy, traditionally defined by the four Ps: Product, Price, Place, and Promotion.
Introduction Stage
The first phase of a product's life cycle, characterized by low sales, high costs, and limited market awareness, requiring significant promotional efforts.
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