Identifying Profitable and Unprofitable Customers Is an Example of Exploiting

question 146

Multiple Choice

Identifying profitable and unprofitable customers is an example of exploiting

• A) supplier linkages.
• B) the product life cycle.
• C) consumable life.
• D) Customer linkages.

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Definitions:

Lead Scoring

A technique in marketing that sorts potential customers according to a scale indicating the perceived worth of each lead to the organization.

Ethical Behavior

Conduct that is consistent with principles of moral rightness and standards of professional practice.

CRM System

A Customer Relationship Management system, which is a technology for managing all your company's relationships and interactions with customers and potential customers.

Salesperson Cooperation

The collaboration and teamwork among salespeople within an organization to achieve common sales goals.