Cheshire Cat Company sells one of its products for $100 each. Sales volume averages 750 units per year. Recently, its main competitor reduced the price of its product to $80. Cheshire Cat Company expects sales to drop dramatically unless it matches the competitor's price. In addition, the current profit per unit must be maintained. Information about the product (for production of 750) is as follows: 
The non-value-added cost per unit is
Definitions:
Social Aims
Objectives that relate to societal challenges or goals, focusing on contributions towards the welfare of communities and the environment.
Profit-Leverage Effect
A financial concept indicating that a reduction in purchasing costs can have a more significant impact on a company's profit than an equivalent increase in sales.
Cost of Purchases
The total expense incurred in acquiring goods and services, including price, shipping, and handling, among other costs.
Annual Sales
The total revenue a company generates from its operations over a one-year period.
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