Lower Sales Due to Poor Product Performance Is an Example

question 52

Multiple Choice

Lower sales due to poor product performance is an example of

• A)a prevention cost.
• B)an internal failure cost.
• C)an appraisal cost.
• D)external failure costs.

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Definitions:

Unconscious Nature

The aspect of the mind that is not accessible to conscious thought or awareness, yet influences behaviors and emotions.

Public Self

An aspect of an individual's identity that is presented to and perceived by others in social contexts.

Private Self

The aspect of an individual's self-concept that is kept internal and private, not usually revealed or expressed openly to others.

Generalized Other

A concept referring to the common behavioral expectations of a society, allowing individuals to anticipate how others will react to their actions.