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Assuming all other things are the same, if there was an increase in the break-even point, contribution margin per unit must have:
Positioning Strategy
A marketing strategy that aims to establish a brand or product in a specific way in the consumer's mind compared to competitors.
Product Attributes
Characteristics or features of a product, such as quality, price, appearance, and brand, that are considered by consumers when making purchasing decisions.
Positioning Efforts
Marketing strategies aimed at establishing a brand or product's identity within its target market relative to competitors.
Restaurant Meal Delivery
A service that transports prepared meals from a restaurant to a customer's home or office, often facilitated by online platforms or apps.
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