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The sales price variance is created by a difference between
Impression Management
The process by which individuals attempt to control or influence the perceptions others have of them, often through managing their own behavior or information in social interactions.
Perceptual Distortion
Occurs when an individual's perception of stimuli (objects, people, situations) is altered by preconceived notions or biases.
Primacy Effect
The tendency to remember information at the beginning of a list better than information in the middle or at the end.
Impression Management
The process of consciously making efforts to control and shape the perceptions others hold about an individual or organization.
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