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An Example of an Activity That Is Likely to Generate

question 15

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An example of an activity that is likely to generate benefit (positive) externality is


Definitions:

Form Utility

The value added to goods through a change in form, making them more desirable to consumers.

Marketing Function

A role or operation that relates to promoting, selling, and distributing a product or service, including market research, advertising, and sales.

Ownership Utility

The value or benefit that comes from owning a product or service, above and beyond its functionality or use.

Place Utility

The value added to products by having them available at a location where they are needed or wanted by consumers.

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