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An example of an activity that is likely to generate benefit (positive) externality is
Form Utility
The value added to goods through a change in form, making them more desirable to consumers.
Marketing Function
A role or operation that relates to promoting, selling, and distributing a product or service, including market research, advertising, and sales.
Ownership Utility
The value or benefit that comes from owning a product or service, above and beyond its functionality or use.
Place Utility
The value added to products by having them available at a location where they are needed or wanted by consumers.
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