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A firm in which market has the most market power?
Group Leaders
Individuals who guide, influence, and direct a group aiming to achieve common goals.
Baumeister
Refers to Roy F. Baumeister, a psychologist known for his work on the self, social rejection, belongingness, and other aspects of social psychology.
Normative Influence
Social influence whereby individuals change their behavior or attitudes to conform to norms or expectations of a group to gain acceptance or approval.
Prior Commitment
An individual’s agreement in advance to be responsible if trouble occurs: for example, committing oneself to protect the property of another person against theft.
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