The Set of Collectively Held Beliefs, Values, and Norms Among

question 20

Multiple Choice

The set of collectively held beliefs, values, and norms among the members of a firm that influence individual behavior is referred to as

• A)network values.
• B)horizontal values.
• C)implicit contracts.
• D)corporate culture.

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Definitions:

Facilitating Function

Functions that assist in the smooth performance of the marketing process, such as financing, storing, and transporting.

Transactional Function

Activities involved in transferring the ownership of goods from seller to buyer, including negotiation, sales, and contract enforcement.

Marketing Channel

A set of intermediaries or pathways through which goods and services pass before reaching the end consumer.

Resale

The act of selling a product or service again, often after it has been bought from the original seller or manufacturer.