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The structure of a firm can fail in similar ways to market failure.
Recall, Recognition
Relates to the ability of consumers to correctly identify a brand or product they have previously been exposed to, from memory (recall) or when seeing it again (recognition).
Purchase Intent
Purchase intent refers to a customer's likelihood or willingness to buy a product or service, based on factors like interest, desire, and the feasibility of the purchase.
Attractiveness
A subjective quality that makes something appealing or desirable to individuals.
Coercive Appeal
A strategy in advertising or persuasion that uses threats or fear of negative consequences to influence behavior or decisions.
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