Examlex
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Market Growth
An increase in the demand for a particular product or service over time, which can be influenced by factors like changes in consumer preference, population growth, and technological advancement.
BCG Matrix
A strategic business tool developed by the Boston Consulting Group that uses market growth rate and market share to evaluate the relative performance of products or business units.
Market Leaders
Market leaders are companies that hold the largest market share in a particular industry or category, often setting trends, pricing standards, and competitive benchmarks.
Low-Growth Markets
Markets characterized by small or stagnant growth rates, making them challenging environments for businesses to achieve high returns.
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