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The information content of a product can never be separated from the physical aspect of the product.
Kelley's Covariation Model
A psychological theory proposing that people make attributions about events based on observing consistencies, distinctiveness, and consensus over time.
Distinctiveness
The quality of being notably different or unique in comparison to others, often used in social psychology to describe how people perceive themselves or others.
Consistency
The state of being uniform, steady, and unchanging in one’s actions, beliefs, or methods over time.
Consensus
A general agreement or collective opinion among a group of people, often achieved through discussion and compromise.
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