When a Price Is Presented in Context to Another, a Firm

question 39

Multiple Choice

When a price is presented in context to another, a firm is

• A)discriminating.
• B)maximizing profits.
• C)marking up.
• D)framing.

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Definitions:

Gross Rating Points

A measure used in advertising to indicate the size of an audience reached by a specific media campaign.

Impressions

The number of times an advertisement appears in front of the user.

Relevance

In the context of search engine marketing (SEM), it is a metric used to determine how useful an advertisement is to the consumer.

Ad Message

The central idea or theme of an advertisement designed to convey a specific message to the target audience.