Trade Shows Are a Particularly Good Source of B2B Sales

question 4

Multiple Choice

Trade shows are a particularly good source of B2B sales leads because

• A)they are open to the general public.
• B)they are almost always sanctioned by the government.
• C)people who attend are interested in the products and services being offered.
• D)consumers tell retailers which shows to attend.
• E)they are an inexpensive way to generate leads.

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Definitions:

Law of Demand

The principle stating that, all else being equal, as the price of a good increases, its demand falls and vice versa.

Market for Pizza

An example of a niche market, focused specifically on the buying and selling of pizza, influenced by consumer preferences and economic factors.

Summer to Fall

The transitional period from the warm summer months to the cooler autumn season, often marked by changes in weather, fashion, and consumer behavior.

Substitute Good

A product or service that can be used in place of another to satisfy similar needs or demands.