After Exchanging Greetings and Getting to Know the Customer a Bit

question 138

Multiple Choice

After exchanging greetings and getting to know the customer a bit in an initial sales call, the first goal of a sales presentation is to

• A)close the sale.
• B)offer alternatives.
• C)estimate the total cost to the customer.
• D)requalify the customer.
• E)create interest.

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Definitions:

Crime Area

A geographical area known for a higher incidence of criminal activity compared to surrounding regions.

Means

Statistical measures that represent the central point or average value of a dataset.

Marginal Means

The mean values of a variable across different levels of another variable, often used in the analysis of variance.

Main Effect

The direct influence of an independent variable on a dependent variable in an experimental study, ignoring the effects of other variables.