Like Any Effective Salesperson,Frazer Walks into a Customer's Office,shakes Hands,looks

question 22

Multiple Choice

Like any effective salesperson,Frazer walks into a customer's office,shakes hands,looks the customer in the eye,and smiles.After exchanging pleasantries,Frazer will immediately try to create interest in his company's product and establish

• A) which type of follow-up will be needed.
• B) how much time has been allocated for the presentation.
• C) which of the alternative products to demonstrate.
• D) whether to quote a full price or discount price.
• E) where the customer is in the buying process.

---

Definitions:

Trade Dress

The visual appearance of a product or its packaging that signifies the source of the product to consumers, including features such as shape, color, or design.

Trade Secrets

Confidential business information that provides a competitive edge and is protected from disclosure.

Competitive Advantage

A condition or circumstance that puts a company in a more favorable or superior business position compared to its competitors.

Trade Secrets

Information, including a formula, pattern, compilation, program, device, method, technique, or process, that provides a business with a competitive advantage and is kept confidential.