Each Element of an Integrated Marketing Communication (IMC)strategy Must Have

question 39

True/False

Each element of an integrated marketing communication (IMC)strategy must have a well-defined purpose and support, and extend the message delivered by all the other elements.

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Definitions:

Division of Labor

The allocation of different parts of a manufacturing process or task to different people in order to improve efficiency.

Printed Book

A physical book that is made by printing text and images on paper and binding them together.

Content Creation

The process of generating topic ideas that appeal to one's target audience, creating written or visual content around those ideas, and making that information accessible to the audience as a blog, video, infographic, or other formats.

Electronic Communications

Transmission of information using electronic systems or devices, including email, social media, and texting.