Carlos Owns a Chain of Retail Electronic Stores

question 105

Multiple Choice

Carlos owns a chain of retail electronic stores.He is evaluating how he allocates his firm's IMC budget.He receives offers from a variety of advertising media,spends money on his firm's public relations efforts,and is considering electronic media alternatives.Carl must recognize that each IMC alternative

• A) will stand on its own.
• B) is part of the whole.
• C) is part of noncommercial free speech.
• D) doesn't help communicate value to the consumer.
• E) is dictated by the nature of the supply chain.