In the IMC Communication Process, the __________ Is the Person

question 19

Multiple Choice

In the IMC communication process, the __________ is the person who reads, hears, or sees and processes the message being communicated.

• A)medium
• B)sender
• C)transmitter
• D)communication channel
• E)receiver

---

Definitions:

Year-end Balance Sheets

Financial statements detailing a company's assets, liabilities, and equity at the end of a fiscal year.

Retained Earnings

Profits that a company retains rather than distributes to its shareholders as dividends, often used for reinvestment.

Depreciation Expense

The systematic allocation of the cost of a tangible asset over its useful life, reflecting the loss of value over time.

Net Income

The total profit of a company after all expenses and taxes have been deducted from total revenue.