Advertising Agencies Often Provide the IMC Function of Comparing Their

question 138

Multiple Choice

Advertising agencies often provide the IMC function of comparing their customer's target audience with the viewer,listener,or reader profile of the communication channel being considered.The agency is most likely trying to avoid noise problems associated with

• A) competing messages.
• B) lack of clarity in the message.
• C) a poor choice of medium.
• D) an extended feedback loop.
• E) a flaw in the medium.

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Definitions:

Transposons

DNA sequences that can change their position within a genome, sometimes causing or reversing mutations and altering the cell's genetic identity.

Transcription

The process by which the genetic information in a strand of DNA is copied into a new molecule of messenger RNA (mRNA).

mRNA

Messenger RNA, a type of RNA that is transcribed from DNA and carries instructions for synthesizing proteins to the ribosomes.

Ribosome

Ribosomes are molecular machines within cells that synthesize proteins by translating messenger RNA into polypeptide chains, essential for all cellular functions.