Julia Is Driving Down Interstate 95 on Her Way from New

question 57

Multiple Choice

Julia is driving down Interstate 95 on her way from New England to Florida and sees a billboard saying "South of the Border Restaurant and Motel is just 100 miles away." Julia has never heard of South of the Border before.After seeing the sign,she will most likely need additional exposure to the product before deciding whether to stop at South of the Border.This is an example of

• A) rejection of advertising.
• B) subliminal advertising.
• C) product underwhelm.
• D) IMC strategy.
• E) the lagged effect.

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Definitions:

Supportive Kin

Family members or relatives who provide emotional, and sometimes financial, backing or assistance.

Sternberg's Triangular Theory

A theory proposed by Robert Sternberg that describes love in terms of three components: intimacy, passion, and commitment.

Cognitive Component

Pertains to the mental processes involved in gaining knowledge and comprehension, including thinking, knowing, and remembering.

Commitment

Marcia’s term for personal investment in an occupation or system of beliefs.