In the AIDA Model,awareness Leads to

question 139

Multiple Choice

In the AIDA model,awareness leads to

• A) intention, which hopefully leads to desire and then action.
• B) integration, which hopefully leads to desire and then action.
• C) interest, which hopefully leads to desire and then action.
• D) intention, which hopefully leads to desire and then attention.
• E) interest, which hopefully leads to determination and then action.

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Definitions:

Theory

A systematic set of principles or explanation for understanding, predicting, or controlling some aspect of the natural or social world.

Psychometrics

The scientific study of the measurement of human abilities, attitudes, and traits through the development and application of psychological tests.

Psychotherapy

A form of therapy aimed at addressing mental health issues by talking with a psychologist, psychiatrist, or another mental health provider.

Psychologist

A professional specializing in diagnosing and treating mental health conditions, and studying human behavior and cognitive processes.