All of the Following Are Interactive Elements of an IMC

question 7

Multiple Choice

All of the following are interactive elements of an IMC strategy except

• A) personal selling.
• B) consumer contests.
• C) mobile marketing.
• D) public relations.
• E) online marketing.

---

Definitions:

Operating Income

A measure of a company's profit that excludes non-operating expenses such as interest and taxes, focusing on the profit generated from core business operations.

Strategic Performance Measurement System

A framework that integrates financial and non-financial performance indicators to assess an organization's effectiveness in achieving its strategic objectives.

Balanced Scorecard

A management and planning system designed to align a company's operations with its vision and strategic objectives, enhance communication both internally and externally, and track the performance of the organization in relation to its strategic targets.

Lean Management System

An approach focused on reducing waste and improving process efficiency to deliver value to customers.