One Difficulty Associated with Using Advertising as Part of a Marketer's

question 3

Multiple Choice

One difficulty associated with using advertising as part of a marketer's IMC efforts is

• A)it is hard to break through the clutter of other messages targeted for the same audience.
• B)it is more expensive than personal selling.
• C)it works only when communicating to the most uninformed consumers.
• D)government regulations have significantly decreased allowable advertising frequencies.
• E)it is considered old-fashioned by many younger consumers.