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Compared to mass media advertising,a key advantage of direct marketing is
Women
Refers to adult human females, often highlighting their roles, challenges, and contributions within various societal contexts.
Corporate Ethics Scandals
Instances where companies violate moral or ethical principles, often leading to public controversy and legal actions.
Strategic Importance
The significance or critical value of a plan, decision, or action in achieving long-term objectives and ensuring the success and sustainability of an organization.
Human Capital
The collective skills, knowledge, and other intangible assets of individuals that can be used to create economic value.
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