Brenda Wants to Reduce Mass Media IMC and to Increase

question 134

Multiple Choice

Brenda wants to reduce mass media IMC and to increase the use of personalized marketing communication messages.To achieve this goal,Brenda will likely increase her use of

• A) sales promotions.
• B) advertising.
• C) public relations.
• D) price reductions.
• E) direct marketing.

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Definitions:

Trade (Functional)

The activities and processes involved in the distribution of goods and services, facilitating the movement from producer to consumer while adding value through functions like transportation and warehousing.

Quantity Discounts

Quantity discounts refer to the reductions in price given by suppliers to buyers based on the volume of goods purchased.

Quantity Discounts

Price reductions offered to customers who purchase in large volumes, encouraging bulk buying and fostering customer loyalty.

Unit Costs

The cost incurred to produce, store, and sell one unit of a product, including materials, labor, and overhead expenses.