Paul's Family Has Owned and Operated a Small Chain of Conventional

question 64

Multiple Choice

Paul's family has owned and operated a small chain of conventional supermarkets for many years.Competition from a variety of other kinds of retailers has adversely affected the business.To address the new competitive reality,Paul wants to apply what he recently learned as a marketing major and he has recommended that his family's business should

• A) emphasize fresh, locally sourced perishables.
• B) target the broadest possible customer base.
• C) eliminate customer frills and extras.
• D) offer fewer private-label brands.
• E) offer more national brand packaged goods and few perishables.

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Definitions:

SWOT Analysis

A strategic planning technique used to identify and evaluate the Strengths, Weaknesses, Opportunities, and Threats related to a project or business venture.

Job Prospects

The potential opportunities for employment and career advancement in a particular field or profession.

Graduate

A person who has successfully completed a course of study or training, especially a person who has been awarded an undergraduate or first academic degree.

Growth Strategy

Plans and actions aimed at increasing a company's size, revenues, market share, or competitive positioning.