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You are a marketer working for a firm that manufactures a wide range of products. Many of your traditional retail outlets are cutting back on the number of products they stock in a store, and you are receiving complaints from customers who cannot find their favorite products. Your firm has developed an efficient operation that makes it possible to continue to expand the number of items you can offer customers. Which channel should be your focus, and why?
Positive
Characterized by the presence of something rather than its absence; in economics, often used to describe factual statements or analysis.
Unemployment
The situation when individuals who are capable of working are unable to find a job.
Normative
Relating to principles or rules of right conduct or the distinction between right and wrong; ethical.
Minimum Wage
The lowest legal salary that employers can pay workers, intended to protect workers from unduly low pay.
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