In an Administered Vertical Marketing System

question 1

Multiple Choice

In an administered vertical marketing system,

• A) no individual participant has control over the others, since a third-party administrator oversees the entire supply chain.
• B) independent firms at different levels of the marketing channel join through contracts to obtain economies of scale and coordination to reduce conflict.
• C) there is no common ownership, and the dominant member has significant power to impose its ideas and objectives.
• D) independent firms join together formally to decide as a group how the marketing channel will operate.
• E) participants-such as warehouses, transportation companies, and retail outlets-are typically owned by a parent company to ensure harmonious relations throughout the supply chain.

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Definitions:

Lymph

The colorless fluid within the lymphatic vessels that is derived from blood plasma; contains white blood cells; ultimately lymph is returned to the blood.

Erythrocytes

Red blood cells that transport oxygen and carbon dioxide between the lungs and tissues of the body.

Connective Tissue

A type of biological tissue in animals that supports, connects, or separates different types of tissues and organs.

Endothelial Cells

Cells that line the interior surface of blood vessels and lymphatic vessels, forming an interface between circulating blood or lymph in the lumen and the rest of the vessel wall.