Because Services Are __________,It Is Often Difficult for Marketers to Convey

question 134

Multiple Choice

Because services are __________,it is often difficult for marketers to convey the benefits to consumers.

• A) heterogeneous
• B) inseparable
• C) intangible
• D) perishable
• E) substantial

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Definitions:

External

Factors or influences that exist or happen outside of the organization and can impact its operations or performance.

Ownership

The state or fact of possessing something, such as a business or property.

Marketing

The process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Word Of Mouth

The passing of information from person to person through verbal communication, often considered a powerful marketing tool.