When Marketers State That Services Are ________, They Are Referring

question 75

Multiple Choice

When marketers state that services are ________, they are referring to the fact that services are produced and consumed at the same time.

• A)intangible
• B)inseparable
• C)heterogeneous
• D)perishable
• E)peripheral

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Definitions:

Matrix Structure

A matrix structure is an organizational configuration that combines two or more types of structures, typically combining functional and product departments in a grid-like fashion to manage complexity and foster cross-functional collaboration.

Transnational Strategy

A business strategy that involves operating in multiple countries while maintaining a unified global business approach.

Divisional Structure

An organizational framework where operations are divided based on divisional lines, such as geographical areas, products, or markets.

Unique Offerings

Products, services, or experiences provided by a company that are distinct and not available from competitors, often creating a competitive advantage.