David's Marketing Research Returned the Finding That Customers Were Staying

question 111

Multiple Choice

David's marketing research returned the finding that customers were staying away from his bookstore because of a lack of services like gift cards,return policies,and special orders.David was shocked."Nobody ever asks about that stuff! If it were that important,people would ask about it." David is likely suffering from a(n) ________ gap.

• A) knowledge
• B) standards
• C) ethics
• D) delivery
• E) communications

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Definitions:

Self-report Measures

Self-report measures are assessment tools where individuals provide subjective feedback about their own feelings, behaviors, or attitudes.

Covert Observational Measures

Covert observational measures refer to methods used in research to observe and gather data on subjects' behavior without them being aware of the observation, ensuring natural behavior is recorded.

Entitativity

The perception of a group as a single, cohesive entity, regardless of the actual level of coherence or unity among its members.

Correlation

A statistical measure that indicates the extent to which two or more variables fluctuate together, showing the strength and direction of a relationship between them.