All of the Following Are Ways That Manufacturers Use Promotion

question 71

Multiple Choice

All of the following are ways that manufacturers use promotion to generate demand for new products with consumers except

• A) short-term price reductions.
• B) coupons.
• C) rebates.
• D) advertising.
• E) coordination of delivery and storage.

---

Definitions:

Price Discrimination

Price discrimination occurs when a seller charges different prices to different customers for the same product or service, where such differences cannot be justified by variations in cost.

Group Boycotts

A concerted refusal by a group of businesses to deal with a particular company or a form of collective industrial action.

Sherman Act

A landmark federal statute in the United States antitrust law passed by Congress in 1890 to preserve competitive markets by prohibiting monopolies, cartels, and other forms of anti-competitive behavior.

Group Boycotts

A concerted action by businesses to exclude a party from commercial dealings, potentially violating antitrust laws.