One of the Potential Benefits to a Firm of Introducing

question 21

Multiple Choice

One of the potential benefits to a firm of introducing new-to-the-world products or services is

• A)cost savings.
• B)late majority marketing.
• C)establishment of a completely new market.
• D)the ability to avoid paying pioneers for new product development.
• E)the ability to capitalize on existing consumer preferences.

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Definitions:

Creativity

The ability to generate or recognize ideas, alternatives, or possibilities that may be useful in solving problems, communicating with others, and entertaining ourselves and others.

Correlational Research

A method of research study used to look for and measure the degree of relationship between two or more variables or sets of data.

Self-Esteem

Someone's internal estimation of their own value or self-worth.

Income Level

A measurement of the amount of money received on a regular basis, typically used for assessing socioeconomic status.