The Diffusion of Innovation Theory Is Useful to Marketers in Helping

question 136

Multiple Choice

The diffusion of innovation theory is useful to marketers in helping them

• A)adjust to the performance life cycle.
• B)avoid the cost of concept testing.
• C)predict which types of customers will buy their product immediately and later.
• D)predict how long it will take for a new product to gain market acceptance.
• E)determine a target market.

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Definitions:

Criticism

The expression of disapproval of someone or something based on perceived faults or mistakes, or the analytical evaluation of works of art or literature.

Task Analysis

The process of breaking down a task into smaller steps or components to understand and teach the required skills.

Isolating

The process of separating something from others or identifying something as distinct.

Sequencing

The arrangement of events, actions, or processes in a specific order or sequence.