As a Promotion Technique, Samples Are Often Used for New

question 103

Multiple Choice

As a promotion technique, samples are often used for new products when ________ will influence the diffusion of the product.

• A)relative advantage
• B)compatibility
• C)observability
• D)complexity
• E)trialability

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Definitions:

Suppliers Concentrated

A market condition where a small number of suppliers provide a large portion of products or services.

Switching Costs

Expenses that a consumer or company incurs as a result of changing from one product, service, supplier, or system to another.

Supplier Power

The level of control and influence that suppliers have over the price and availability of their products or services in the market.

Non-Critical Inputs

Components or materials that are not essential to the core function or operation of a product or process.