Which of the Following Is Least Likely to Be a Source

question 19

Multiple Choice

Which of the following is least likely to be a source of ideas for new products?

• A) R&D efforts
• B) licensing agreements
• C) consumer research
• D) geodemographic segmentation
• E) brainstorming

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Definitions:

Reinforcement

In psychology, any event that strengthens or increases the likelihood of a specific response or behavior by providing a consequence an individual finds rewarding.

Imprinting

A form of rapid learning that occurs in certain animals at a very early age, where they establish a behavior pattern or social attachment.

Variables

Factors or elements that are capable of changing or being changed, often used in experiments to determine effects on dependent outcomes.

Operant Conditioning

A method of learning that uses rewards and punishments to achieve desired behaviors.