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Using the Diffusion of Innovation Theory, What Factors Contributed to the Rapid

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Using the diffusion of innovation theory, what factors contributed to the rapid adoption and success of Amazon.com?


Definitions:

Dominant Structures

Refers to the overarching systems and institutions in society that hold the most power and influence over societal norms, values, and policies.

Internet

A global network of interconnected computers that allows individuals to share information and communicate over long distances instantaneously.

Native Americans

Indigenous peoples of the United States, including both the mainland and Alaska Natives, who have diverse cultures, languages, and histories.

Media Representations

Refers to the portrayal of events, people, and topics in the media, influencing audience perceptions and societal norms.

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