Many Marketers Think Personal Computers in the United States Are

question 35

Essay

Many marketers think personal computers in the United States are in the maturity stage of the product life cycle. What does this mean for manufacturers of personal computers? What can they do about it?

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Definitions:

Psychographic Characteristics

Attributes of people according to their interests, lifestyle choices, values, attitudes, and opinions.

Audience Analysis

The process of examining and understanding the characteristics, attitudes, and behaviors of the intended audience of a message or campaign.

Empathy

The ability to understand and share the feelings of another individual.

Virtual Teams

Virtual teams are groups of individuals who work together across time, space, and organizational boundaries, connected by electronic communication technologies to achieve a common goal.