Matt Was Passionate About Abercrombie & Fitch

question 122

Multiple Choice

Matt was passionate about Abercrombie & Fitch.It was the only place he'd buy his clothes.If anyone asked him about clothes,he would talk for what seemed like hours about why he only shopped there.From a strictly marketing perspective,this word of mouth is an element of

• A) social marketing.
• B) brand loyalty.
• C) self-actualization.
• D) motivation.
• E) brand extension.

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Definitions:

Suggestive Proposition

A proposition that implies that the prospect should act now.

Textbook Salesperson

A sales professional who strictly follows the conventional rules and strategies of selling as outlined in sales literature or training.

Sales Presentation

A formal talk or demonstration designed to showcase a product's benefits to potential buyers, aiming to encourage a purchase.

Sales Presentation Mix

The key communication elements used by the salesperson in the presentation.