Which of the Following Statements Regarding Brand Loyalty Is Not

question 99

Multiple Choice

Which of the following statements regarding brand loyalty is not true?

• A) The marketing costs of reaching loyal customers are typically very high.
• B) Brand loyal customers are unlikely to switch to competitor's brands.
• C) Brand loyal customers generate positive word of mouth.
• D) Firms tend to reward brand loyal customers with extra benefits.
• E) Brand loyal customers do not need persuasion to buy the firm's brands.

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Definitions:

Concise

Concise refers to providing a lot of information clearly and in a few words; brief but comprehensive.

Legalese

A specialized language filled with legal terms and phrases that is used within the legal profession.

Jurisdictional Allegations

Claims made in a legal document asserting the court's authority to hear and decide a case based on geographic location, subject matter, or the parties involved.

Numbered Allegations

Specific accusations or claims listed numerically in legal complaints or documents.